Adventurous community challenges for
any body and everybody.

MMI Events run a series of adventurous community charity challenges throughout the year. Our events have become known as some of the most iconic events on the South Australian adventure sport calendar, attracting participants from all over the country. See our upcoming events here.

We host accessible, inclusive and affordable events. They’re not just for elite athletes – they are for anyone who wants to challenge themselves and give it a go!

It all started in 2011 when a group of mates identified a need for a fun, affordable and accessible community event in the Murraylands region that promoted healthy lifestyle choices. The region has one of the highest obesity rates in the country. As a paramedic, our founding member Morgan, saw the impacts of this first hand. We wanted an event that we could participate in, but we also wanted to do something to improve the health of the region.

With this small group of volunteers at the helm, the inaugural Murray Bridge Fun Run was held in 2011.

Since then, more events have been added to our calendar and community participation continues to grow. We are proud to be able to bring these events to the community and see the health of the community improving.

In 2018 we began our Kids Run Wild initiative. This initiative aims to help combat childhood obesity and related illnesses in our community by promoting healthy lifestyles for kids and removing barriers to participation by offering free entry to our events for kids.


Meet the team


The Organisers

  • Morgan Coull

  • Darryl Webb

  • Ben Gregory

  • Kim DeMichelle

  • Molly Coull

  • Dave Atze

  • Ryan Hansen

  • Emma Hansen


The Helpers

  • Nigel Snow

  • Chris Webb

  • Jane Louise

  • Ed Dennis

  • Graham Phillips

  • Russ Jarvis

  • MMI Adventure Racing Team

  • and many more local Murraylands identities